One mark, settled.
The mark floats
No boxes, plates, or frames around the logo — ever. It sits directly on ink or on a photograph.
No yellow
The fleet is yellow; the brand is not. On anything printed or digital, the mark's linework is metallic gold — never the old yellow.
Two versions, one mark
Gold-lined black on dark grounds; the black-and-yellow original survives only on the trucks until they're rewrapped.
Don't rebuild it
The road-S lockup is the identity. No re-typesetting, no stretching, no recoloring beyond the approved versions.
Clear space
Keep a margin around the mark equal to the height of the letter A — nothing inside it.
Red is structure
Bands, bars, chips, and buttons — red is seen, not read. Small text on dark is never red; that work belongs to gold.
Forms on clean white
Every form sits on the white ground — black text, red labels, red submit. No exceptions.
Oswald — the voice.
Inter — the working text, plain and legible.
No serifs, no italics — accent words sit upright in gold.
Numbers are standard figures — 1, 2, 3 — stamped on red chips.
Kickers run wide · like this